Steve Soprani is an Italian techno Dj/Producer. The choice for this identity initially focused on a workdmark to which very limited corrections were made such as the cut in the letter P and the removal of the horizontal crossbar of the letter A. Subsequently, the symbol was studied which, geometrically constructed, recalls the letter initial of both the name and the surname of the artist.
For this project, I also dealt with the animation of the icon itself which is used in various contexts from the artist (from social media to music videos) to the merchandise which has been designed to remain minimal and simple.
The logo, adaptable to various needs, can be used with and without the symbol and vice versa.