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Alexa Cafe

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Project Details

Client: Alexa Cafe

Date: 05/29/2018

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For Alexa Cafè the goal was to create a simple but effective identity that clearly recalled the main activity of the business itself by integrating a recognizable symbol in the logo. The choice was to recall a coffee bean inside the "a" of the owner's name in order to keep the logo clean and functional even in small dimensions.

The chosen color palette recalls the colors of the activity products. A color that recalled the coffee bean was chosen for backgrounds and / or use of the logo on light colors, while for backgrounds and / or use of the logo on dark colors a cream-colored shade was chosen.

The logo, adaptable to various needs, can be used with and without the part relating to the foundation.